Wholesale and Stockists

Stock a brand, not a factory.

Avant Garde is a Lahore menswear house — quiet tailoring, considered fabric, one point of view held season after season. We sell to a short list of retailers who want a name their customer already recognises on the rail.

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Why carry us

The case for shelf space.

I.

Price integrity we defend

Minimal discounting is policy here, not a seasonal mood. Retail holds, so your margin holds — you are never competing against our own sale rack.

II.

Demand that arrives before the stock

Campaigns, editorial, and a customer base built over years of consistent positioning. The name is already on your customer's phone when the box reaches your floor.

III.

One handwriting, every season

Quiet colour, natural fibre, restrained cut. Buy once and the pieces keep talking to each other on the rail — and to whatever you already stock beside them.

IV.

A calendar you can plan against

Summer runs March to August, winter October to January. Booking windows and delivery dates are published a season ahead, so your open-to-buy is never guesswork.

V.

Assets, not just cartons

Lookbooks, campaign imagery, product copy, and size charts come with the order — ready for your own site, windows, and socials.

VI.

Made in Lahore, not sourced

Cut and sewn here, under our own eye — not bought in and badged. Direct answers on fabric and finishing, no phone chain to a nameless supplier, and repeat cuts on whatever sells for you.

Judge the brand the way your customer will.avantgardeoriginal.com

Trade terms

Everything on the table, before you ask.

Terms are standard across all stockists. No negotiated side deals, no undercutting between partners.

Minimum order
100 units apparel / 50 units accessories Mix freely across styles, colours, and sizes to reach the minimum. Repeat orders from in-stock lines carry no minimum.
Pricing
One fixed wholesale list The same list for every stockist, held for the full season. Visible in full once your account is open.
Lead time
In stock in days, booked in weeks In-stock lines ship from Lahore within 7 working days. Seasonal bookings are cut to order and deliver 10 to 12 weeks from confirmation.
Booking windows
Summer closes mid-December, winter closes mid-July First deliveries land at the top of each season — March and October. In-stock lines can be ordered year-round, subject to availability.
Payment
50% on confirmation, 50% before dispatch First three orders prepaid. Credit terms reviewed after a year of trading.
Currency and freight
PKR domestic, USD for export Export orders quoted ex-works Lahore. Freight, duties, and clearance at cost.
Territory
One stockist per catchment We cap the number of doors in a city and confirm your radius in writing at account opening. Density stays low so the brand stays worth carrying.
Faults and returns
Replaced or credited within 14 days Manufacturing faults, on us. We do not trade on sale-or-return — the terms are the same for everyone, which is what keeps them clean.

Terms current for the coming season and confirmed in writing at account opening.

The range

A complete menswear wardrobe, one house handwriting.

Tailoring
Blazers, trousers, and shirting cut for a soft shoulder.
Knitwear and outerwear
Sweaters, cardigans, and coats for the winter floor.
Leather and accessories
Wallets, belts, small goods, and caps. Genuine leather.

How it works

Four steps from application to first order.

Apply

Send your business details and the brands you carry. Two minutes.

We review

We check fit — location, positioning, and existing stockists nearby. You hear back within two working days.

Account opened

We set up your company account and email an invitation to set your password.

Order

Sign in to the wholesale store for your price list, live stock, and self-serve ordering.

Open an account

Tell us about your store.

We review every application by hand and reply within two working days. Approved accounts get a login to the wholesale store — your own price list, your terms, and the full catalogue with live stock.

Questions first? Write to trade@avantgardeoriginal.com.

Minimum first order: 100 units apparel, 50 units accessories.